Learning Outcomes

In this free course, you will learn how to:

• Explain the different factors which influence persuasion
• Discuss the difference between persuasion and manipulation
• Identify what factors influence attitudes
• Outline what can influence a message
• Define the use of fear appeal
• Discuss the process of negotiation
• Explain the relationship between motivation and achieving goals
• Discuss the theories surrounding motivation
• Outline ways to help increase an individual’s motivation
• Describe how a person can be a good leader
• Discuss the relationship between leadership and motivation